Board Member Latisha

Latisha J. Alford – Member at Large

Latisha is a new member of the Twin City Track Club and its board. She came to Winston-Salem by way of Winston-Salem State University, where she earned a Bachelor of Science in management information systems and accounting. She later earned a Master of Business Administration with a concentration in accounting from Gardner Webb University in Boiling Springs. Latisha is employed full-time at Wells Fargo as a business consultant in information technology.  

Latisha discovered her passion for fitness and healthy living years ago and has not stopped.  She has run races of various distances and trained several women in the Winston Salem running community through the national organization Black Girls Run, for which she served as an ambassador and run coordinator. One of her most memorable races was the Chicago Marathon in 2018.  In addition, she enjoys motivating others to live longer, healthier lives. 

Nutrition and fitness have become large parts of Latisha’s life.  She is the owner of Back to the Basics Nutrition and Fitness, LLC. Latisha  has run certifications from Road Runners Club of America (RRCA) and Revo2lution Running. She has a nutrition background and is a certified Fierce4 Nutritional Coach. She is also a certified personal trainer through Interactive Fitness Trainers of America (IFTA). She is also part owner of Trifecta Fitness Studio, which has locations in Jamestown and Winston-Salem. 

Latisha has a passion for showing women how easy it is to improve their lifestyles with basic changes. She believes that with God anything is possible. She  often tells her clients, “We are aiming for progress, not perfection!” 

Latisha  is a mother and full-time entrepreneur, but she makes time to help others meet their goals and volunteer in the community.